Summary
Creative Product Designer and Design Consultant with 15+ years of experience leading product development, packaging, branding, merchandising, and manufacturing across fashion, consumer products, retail, and technology. Experienced partnering with startups and established brands from concept through production while managing cross-functional teams and overseas vendors.
Freelance Projects
Built Robotics | San Francisco Bay Area
May 2024 - Present
Headwear Design & Concept Merchandise Designer
Report directly to VP of Communications. Provide creative direction and design services for a new seasonal capsule of novelty caps. This includes research, concept development, design renderings, manufacturing production and delivery of a final design brief deck for internal review and production handoff.
Design Product & Development Consultant
Reported to Director of Communications. Managed the planning, designing, developing samples and full cycle bulk production on soft goods for internal and external usage, branded promotional marketing material.
NBA - LA Clippers | San Francisco Bay Area
September 2024 - December 2024
Fine Jewelry Design & Product Development Consultant
Lead design and development of a branded fine jewelry collection, streamlined production processes. Act as liaison between brand stakeholders and supply chain partners, optimizing workflows to exceed shipment goals. Source and design specialty packaging, ensuring high-quality presentation.
Minori Beauty | San Francisco Bay Area
June 2023 - December 2023
Collaboration Partnership Production Manager
Co-designed a limited-edition leather travel case packaging for the Holiday Gift Guide, collaborating on packaging that aligned with brand’s vision. Contributed to digital marketing campaigns and increased overall audience awareness and brand exposure.
Space Fragrance | San Francisco Bay Area
April 2023 - December 2023 and August 2021 - December 2021
Development & Production Manager
Designed and produced a bespoke leather valet case and packaging to house luxury fragrance bottles, focusing on both aesthetic refinement and functionality Managed production and quality control to ensure high-end craftsmanship.
Professional Experiences
Article & Goods | San Francisco Bay Area
June 2015 - Present
Leather Bags & Accessories Designer
Led end-to-end product design from concept through manufacturing.
Directed brand identity, creative strategy, and visual storytelling across.
Designed products, print, packaging, and digital media channels.
Fostered relationships with supply chain and manufacturers.
Managed overseas with manufacturing partners and production timelines.
Developed prototypes, production-ready samples and mass production.
TOA (Thesis of Alexandria) | San Francisco Bay Area
September 2012 - Present
Jewelry Designer
Designed and collaborated with in-house production and external vendors.
Managed e-Commerce platform and in-person retail sales events.
Designed trend-driven product collections by cliental and market analysis.
Leveraged sales analytics to identify high-performing products.
Developed a digital marketing strategy to drive leads and conversion.
Azil Boutique | San Francisco, CA
May 2012 - November 2018
Head of Business Operations & Merchandising
Oversaw business growth, increase 138% over the span of 6 years.
Led a team of 5, resulting in over $0.5 million fiscal annual sales volume.
Expanded company growth by acquiring a second brick-n-mortar location.
Project managed the development of the company e-Commerce website.
Collaborated with counterparts on digital strategies and tactics.
Banana Republic | Emeryville, CA
December 2005 - August 2012
Customer Experience Lead
Led and coached sales driven team of 15, resulting in an increase of 15% YTD.
Supported and assisted leadership team and staff with goals and operations.
Achieved monthly sales and BR Card goals of average of 90.
Conveyed and trained product knowledge to a staff of 15 and customers.
Supported an average of 3 units per transaction and 25% conversion.
Diverse Experience
Product Design
Packaging
Brand Identity
Manufacturing
Overseas Production
Leather Goods
Jewelry
Accessories
Photography
eCommerce
Marketing
Retail Operations
TECHNICAL Skills
Softwares & Applications
Mac & PC
AutoCAD
Slack
Figma
Adobe Lightroom
Adobe Creative Cloud
Microsoft Office Suite
G Suite
Creative & Design
Packaging Design & Branding
Product Design & Development
Graphics Design, Typography
Digital and Print Medium Formats
e-Commerce Merchandising & Management
Sketch and Style Design Decks
Still Life & Commercial Photography
Art & Creative Direction
Digital Marketing & Management
INTERNSHIP
Chef Adam Small Cooks | On Hand Staff & Content Creator
San Francisco Bay Area, CA | 2025 to Present (On-Call)
Gap Inc. | HR Learning & Development | Apprentice
San Francisco, CA | June 2009 to July 2009
EDUCATION
The Art Institute of California - San Francisco
Bachelor of Science | Fashion Marketing & Management
December 2011
Foreign Languages
Chinese | Cantonese